Which product group/line the target pertains to


Problem: A large telecommunications company wants to increase their Average Revenue Per User per month by 5%, by end of year, to increase revenue in a highly competitive market. From a SMART target perspective, what is missing? A. T - The increase should be seen sooner B. A - It is too easy of a target to attain C. R - Since competition is high, focus should be on increasing customer base and not on ARPU D. S - There is no mention of which product group/line the target pertains to

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Marketing Management: Which product group/line the target pertains to
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