Which positioning dimension would you advise him to consider, Marketing Management

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Which positioning dimension would you advise him to consider

Problem

Someone is analyzing the beer market in US. Which positioning dimensions would you advise him/her to consider (in other words, what are the key characteristics customers care about when buying beer, and how is each brand positioned in the market)?

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Marketing Management: Which positioning dimension would you advise him to consider

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Marketing Management: Which positioning dimension would you advise him to consider

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