Compare the following industries:
Consumer Goods Industry (laundry detergent, diapers, cleaning supplies etc.)
Food Industry (perishable and nonperishable food products)
Clothing Industry (clothing, shoes, etc.)
Automobile Industry (cars, trucks etc.)
What are the high peaks in demand throughout the year?
What are the demand drivers?
Which phase of the supply chain manages the demand?
Which phase of the supply chain manages the supply?
What case can be made for promotion timing?