1. You have just been hired as a mid-level manager by 'ABC Deland, inc.', a company specialized in manufacturing hardware tools. You have noticed that there is very little diversity in your team, and in the firm in general. How would you go about having the situation evolve?
2. Which organizational control method is most universal?
3. Briefly describe the four steps of the rational model of decision making.
4. You are asked to complete a short survey after attending a free comedy show on campus. If the first question asked you to give an overall impression of the comedian, and had a five-point scale ranging from “hilarious” on one end to “not funny” on the other end, it would be what type of marketing research question?
open-ended
Likert scale
dichotomous
single response
semantic differential scale