Problem
Kindly use the following problem as guidelines to your assigned case study:
• What challenges does Shelby Givens face:
• During Phase I (Preparing for the Transformation)
• During Phase II (Renovation and Grand Opening)
• During Phase III (2011/2012 Operations)
• By the end of the case, what has Givens done to address the challenges outlined at each stage listed in Question (1) above?
• Which of the actions executed by Givens were most successful in resolving the challenges? Which were least successful? What other options might Givens have pursued?
• Is Sugar Bowl a viable business? Which forces have the most positive, or negative, impact on the business's profitability?
• Givens considers two paths for Wednesday night entertainment: league bowling and exclusive band rights.
• Which option will generate more revenue in the short term? Long term?
• Is revenue how success should be measured? Which path do you think is best for Sugar Bowl, and why?
• Once Sugar Bowl's financials are more stable, what changes could Givens make to build a stronger organization and culture?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.