Discussion Post: Marketing- Track and Monitor your Ads
Topic: NIKE AIR FORCE.
Part of an effective marketing campaign is tracking and reacting to your campaign's successes. From your website stats to PPC stats, there are many ways to determine what is working and what isn't. By paying attention you'll learn volumes about your ads and how to hone them for best results.
Track your coupons, sales codes, and each ad you pay for from your social media efforts, etc. Track every activity you have. You can use Google's DFP Small business. It's a free service that is somewhat easy to implement and it.
Action: Everyday for a week review your company ad results. Track them in your tracking sheet and see if there are any patterns. Which ones are performing, where and why? If some aren't working, replace them with others that are or try another from your hold list.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.