Discussion Post: Consumer E-Commerce
TOPIC: Direct to Consumer (D2C) E-Commerce
We are witnessing a move to the world of direct-to-consumer businesses. The word on everyone's lips in the world of consumer entrepreneurship is direct to the consumer. These kinds of businesses have changed the way customers spend their money and forced traditional players to rethink their business models and practices social media and off-the-shelf e-commerce tools mean it's easier to start a business than ever before and this has given rise to a whole bunch of companies that design markets sell and ship their products themselves by bypassing middlemen but building a DTC business is no easy feat, and so in this research discussion, we will explore the entrepreneurial journey by reading and analyzing paper 16
Read the paper carefully and watch the YouTube video "Building Disruptive Direct-to-Consumer Brands | #BoFWest 2019 | The Business of Fashion" which discusses these issues with three successful entrepreneurs in this field. Then address the following question and support your discussions with other academic resources.
a) What is your overall evaluation of this particular study? Only 50 words!
b) Do you think the same concept is applicable here in the USA? Only 100 words!
c) Which one of the three strategies do you find more pertinent? Why? Only 50 words!
d) Given that the pure-online and the multi-touch-point strategy are mutually exclusive, in what manner do you think they can be combined into direct sales via a digital platform with a platform strategy? Explain!
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.