1. Which one of the following portfolios probably has the most systematic risk?
A well diversified portfolio containing highly
A portfolio constructed to duplicate the overall market
A well diversified portfolio of utility stock
An income portfolio with a portfolio beta of .1
2. _______ refers to the process of evaluating and selecting the _______.
Media buying; media mix
Media planning; media mix
Advertising; media buy
Media mixing; media buy
Promotion planning; advertising mix
3. Variable costs change with
changes in target return pricing.
competitive parity.
changes in cross-price elasticity.
changes in fixed costs.
changes in the quantity being produced.