Which one of the following is NOT an attractive way to reduce production and/or marketing costs for entry-level cameras and strive to achieve a competitive advantage over rivals based on lower overall costs per entry-level camera sold?
a. Avoiding the use of overtime at the company's assembly plant in Taiwan
b. Striving to keeping marketing costs per entry-level camera in all 4 geographic regions sold to levels that are below the industry average (as reported on p. 6 of the GLO-BUS Statistical Review)
c. Spending (but also taking care not to overspend) on new product R&D, engineering, and design for entry-level cameras
d. Trying several different "what-if" entries for core components to be used in entry-level cameras in order to discover the lowest cost combination for achieving the target P/Q rating
e. Paying PAT members an incentive bonus to help reduce warranty claims on entry-level cameras