1. Which of these factors does not play an important role in selecting the appropriate type of distribution?
Emergency Action Plan
Product Positioning
Targeted Segment
Brand Personality
Stage in the product life cycle.
2. LED light bulbs by GE are marketed to many Americans who have embraced values around sustainability and environmental protection. This is an example of marketers’ responses to:
Socioeconomic changes
Increasingly important cultural values
Ecological awareness
Environmental values
Psychological changes