Problem
The primary challenges of implementing RM are the cost of managing it, the perception of fairness by customers, and the challenge of forecasting the availability and sales. Of the six Internet-enabled innovations just discussed, which of the three key issues does each innovation address? Using the following options, answer each example - Cost - Fairness - Forecasting Easier communication Channels of sales and distribution for low cost Response speed to raise and lower prices Data availability on market intelligence Targeted marketing and pricing Bundling and customization.