Case Memo: Benetton
For the case memo, you should write as if you are a senior manager at Benetton at the time the case was written. Address the memo to the CEO and Board of Directors, and assume that they know their own firm. Therefore, do not summarize the case! You should refer to specific aspects that support your professional recommendations for how the firm should deal with these specific issues:
1. Which of the strategies described in the case, if either, would you recommend the leaders support?
2. What are the most important elements of a plan of action for implementing your recommended strategy?