Service Marketing Assignment
Answer the following questions for the Chapter opening Vignette: Zane's Cycles: Service as a Strategic Differentiator
1. Which of the service strategies used by Zane's Cycles gives you a real "wow?" Why?
2. Do you know of an "entrepreneurial" service provider that currently uses service strategies in a similar way to provide exemplary customer service? Describe.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.