1. Which of the following statements is true of supply chain oriented firms??
A. They are not better off financially in the long run.?
B. They work against their partners when seeking to achieve goals.?
C. ?They lack the support of top managers.
D. They are willing to accept short-term risks on behalf of others.?
2. _____ occurs when consumers change information that conflicts with their feelings or beliefs.
A. ?Selective distortion
B. Stimulus generalization
C. Cognitive dissonance
D. Selective retention