Which of the following statements best describes simultaneous product development?
a. It is a strategy that provides general guidelines for generating, screening, and evaluating new-product ideas.
b. It is used to determine the reactions of potential customers in a market situation.
c. It is the process where all the involved areas work together rather than sequentially during a product's development.
d. It is a strategy that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation.