Which of the following statements accurately describes how gross margin calculations can be used by a distributor?
A Gross margin is used as a measure of overall firm performance.
B Gross margin is used to measure the performance of individual products.
CGross margin is used to measure the performance of customer segments or individual customers.
D A, B, and C are all correct.
E A and B are correct but C is false because contribution margin is used to measure customer performance.