Which of the following statements about customer lifetime value is? true?
A. Costs are lower and profits are higher if every customer is a? first-time customer.
B. Costs are higher and profits are higher if every customer is a? first-time customer.
C. Costs are lower and profits are lower if every customer is a? first-time customer.
D. Costs and profits will remain the same regardless if a customer is a? first-time customer or not.
E. Costs are higher and profits are lower if every customer is a? first-time customer.