1. Which of the following products is not marketing using a cost leadership strategy?
Texas Instruments calculators
Hyundai automobiles
Bic pens
BMW automobiles
2. The primary cause of the failure of strategic alliances is _____________.
incompatible partners in the alliance
conflict on how to distribute the earnings
reluctance to share information with other partners
the circumstances that motivated the alliance have changed
the cost of operating the alliance gets too expensive
3. According to the text, employees in ______________ cultures have a strong desire for structure and direction.
individualistic
collectivistic
uncertainty accepting
uncertainty avoiding
4. Marketing managers for a firm that has adopted a cost leadership strategy will tend to _____________.
emphasize the quality of the firm's products
focus on showing how unique the firm's product is
use channels of distribution that are exclusive
sell to limited segments of the market
use marketing efforts that advertise the low price of products
5. Which of the following companies will be least suited for an open account (credit) transaction by a United States exporter?
a subsidiary of Chevron oil company in Africa
Citivision PLC, Blockbuster's subsidiary in the United Kingdom
an independently-owned software company in Brazil
Canadian subsidiary of Chrysler corporation