Which of the following objectives is NOT helpful in guiding a firm’s strategic management process? Why? Explain thoroughly why each statement is or is not a SMART objective.
A. For the next five years, one new drug will be successfully brought to market each year.
B. Less than 1% of our deliveries each quarter will fail to meet our specified delivery times
C. To increase the number of stores by 8% over last year.
D. To provide a high quality dining experience to our customers.