1. Which of the following must take place before a product qualifies as a discontinuous innovation?
A. Slight modifications are made to the design of an original product
B. There must be a convergence of technology
C. The customer must perceive the item as new and different
D. The product must radically change modern lifestyles
E. The product requires only a limited amount of learning to use it
2. Within the organization, what is the process that includes a systematic and well-defined approach to innovation?
A. Marketing strategy development
B. New product development
C. Research and development
D. Product concept screening
E. Business analysis