1. Which of the following statements about the balanced scorecard is true?
a. It does not enable managers to make any qualitative measurements.
b. A company with many business units needs only a single balanced scorecard.
c. Company mission plays an instrumental role in the balanced scorecard.
d. It helps managers create a set of quantitative and qualitative measurements that are related and mutually reinforcing.
2. Which of the following might provide a basis for adopting a skimming price strategy?
patent on product
heterogenous target marketing
low production costs
focused management group
strong international marketing expierence