1. Which of the following is true of the rate-of-trial method of measuring the success of a new product?
1. It is extremely cost-effective and thereby most commonly used.
2. It is not indicative of the price sensitivity of customers.
3. It consists of research that is qualitative in nature.
4. It provides a quick snapshot of a marketing team's success in attracting new customers.
2. Highly formalized organizations often have:
1. individuals at low levels making the most important decisions.
2. a difficult time maximizing performance in response to rapid changes.
3. more rapid and faster rates of development than those with decentralized structures.
4. a highly customer-oriented policy.