1. Which of the following is the practice of selling items below cost in order to build traffic and sales volume in a? store?
A. ?Bait-and-switch
B. Misleading merchandising
C. Vertical price fixing
D. ?Loss-leader pricing
E. Predatory pricing
2. The idea that two products are similar in quality and value because the prices are similar is known as? _____.
A. psychological pricing
B. ?bait-and-switch
C. the demand curve
D. the assimilation effect
E. ?price-quality inference