1. A person comes to your e-commerce website, looks at the product page, reads the reviews posted by other buyers and leaves without purchasing the product. This is an example of
Macro Converstion
Micro Conversion
Both a Macro AND a Micro Conversion
This is neither an example of Micro or an example of Macro conversion
2. Which of the following is NOT one of the COMMON DIGITAL STRATEGIES explained in this module
Selling Products and Services
Improving Navigational Ease
Collecting Potential Leads
Engagement and Frequent Visitation