1. Which of the following is most likely to be true about an economic recession
a) An economic recession is likely to hurt market leaders more than market challengers
b) In SWOT analysis, an economic recession could be classified as both an Opportunity or a Threat, depending on the business
c) An economic recession may lead some consumers to treat a wider range of goods and services as low-involvement purchases
d) An economic recession will reduce the influence that word-of-mouth has on consumers.
2. Why are frequency marketing programs technically NOT considered to be sales promotions?
a. Due to their nonpersonal nature b. As they are ongoing in nature c. Since they require a purchase d. Because they do not have the same objectives
3. Does SunPower use a cost leadership strategy? Justify your answer.