1. Understanding advertising as “commercial poetry” frees advertisers from the need for truth in advertising according to whom?
a. Carol Reuss
b. A. David Gordon
c. John Crichton
d. James Twitchell
2. Which of the following is considered the first advertisement to show the “ powers of associated value?”
a. Jumbo the Elephant
b. A Child’s World
c. Vegetable Compound
d. Just Do it