1. Which of the following is an example of an outcome measure?
a. the # of traffic accidents within the city during the current year
b. the cost per traffic light installed within the current year
c. the # of traffic lights installed within the city in the current year
d. the average time it took city crews to respond to a citizen complaint regarding a traffic light that was not working properly
2. Which of the market entry strategies has the disadvantage that it may help to create a strong competitor?
Choices: licensing, joint venture, direct investment, direct ownership, exporting
3. Which of the following is the most important thing a product can have for it to survive?
Choices: good promotion, a good name, a good brand extension strategy, good brand management, a distinctive benifit