1. Which of the following is an element of the external market environment?
A. Customer base
B. Company objectives
C. Company resources
D. Competitor strategies
E. Technological environme
2. Which of the following is true of the role of smartphones and online advertising?
A. Ads appearing on smartphones are better trusted and accepted as a source for buying information when compared to online consumer opinions.
B. Advertisers are suspicious about the use of smartphones for advertising as they offer limited access to the Internet.
C. Smartphones can be used as a medium to deliver ads based on cultural targeting in the near future.
D. Advertisers need to consider having mobile-compatible versions of their ads, as this will help them access customers anytime and anywhere.
E. Smartphones are becoming increasingly ubiquitous in many less-developed countries, even though they are the last avenue to the Internet in developed countries.