Assignment: E-Commerce
Question 1
Web sites provide a simple search tool that returns search results with thumbnails of actual products. This is a strategy to provide a(n):
1) easy and safe payment method.
2) efficient order fulfillment.
3) smooth return policy.
4) good customer online experience.
Question 2
Customers fear the misuse of their personal data due to the:
1) nature of the payment gateway.
2) sticky Web site.
3) global exposure of products sold on the web.
4) publicity of consumer data breaches.
Question 3
Which of the following features of a website ensures that visitors return to the site?
1) Sticky
2) Navigation
3) Bookmark
4) Cookie
Question 4
Creating, reviewing, and approving purchase orders are features of:
1) private company market places.
2) e-procurement softwares.
3) customer portals.
4) private stores.
Question 5
Which of the following is a tool used by search engines to score Web sites?
1) Parser
2) Crawler
3) Cookie
4) Sticker
Question 6
The buying and selling of goods and services using a mobile device is called:
1) mobile computing.
2) m-commerce.
3) e-commerce.
4) cloud computing.
Question 7
One of the key decisions in running an e-commerce Web site is to decide:
1) who will operate the host site.
2) where to create a backup.
3) how to make it user-friendly.
4) how to allow guest users to buy a product.
Question 8
Which of the following methods of financial transactions is considered the most secure?
1) Europay MasterCard Visa transaction
2) Magnetic stripe transaction
3) Near Field Communication transaction
4) payWave transaction
Question 9
Which of the following is used by Europay MasterCard Visa (EMV) transactions to confirm the identity of a card holder?
1) Signature
2) Photo
3) Telephone number
4) Personal identification number
Question 10
Identify the component present in a smart card that can process instructions and store data for use in various applications.
1) Macrochip
2) Microchip
3) Magnetic tape
4) Magnetic stripe
Question 11
An online tool designed to facilitate the submission of requests for quotations for a wide range of commercial products and services is _____.
1) eMod
2) GSA Advantage!
3) GSA eLibrary
4) eBuy
Question 12
Identify a factor that enables management to minimize inventory levels and provide a high rate of order fulfillment.
1) Sales forecasting
2) Customer review
3) Web site popularity
4) Easy payment method
Question 13
Identify the term that describes the change in technology and Web site design to enhance information sharing, collaboration, and functionality on the Web.
1) Podcast
2) Mashup
3) Forum
4) Web 2.0
Question 14
Which of the following is a top-level domain that provides fast and efficient internet access to mobile devices?
1) .Link
2) .Net
3) .Info
4) .Mobi
Question 15
Which of the following allows a company to create an electronic catalog with search capability?
1) Omnichannel software
2) Private company marketplace software
3) Industry consortia-sponsored marketplace software
4) E-procurement software
Question 16
_____ are private stores that offer additional customer services beyond simply placing an order.
1) Customer portals
2) Private company marketplaces
3) Industry consortia-sponsored marketplaces
4) Omnichannel portals
Question 17
The technology to obtain and validate tickets from mobile devices is called:
1) eTicketing.
2) iTicketing.
3) mobile ticketing.
4) integrated ticketing.
Question 18
A microchip in a smart card stores the same data as the _____ on a payment card.
1) magnetic tape
2) magnetic recorder
3) magnetic coil
4) magnetic stripe
Question 19
Companies that sell products from both physical locations and e-commerce Web sites are known as:
1) click-and-mortar retailers.
2) brick-and-mortar retailers.
3) click-and-pack retailers.
4) brick-and-pack retailers.
Question 20
Which of the following is a type of Business-to-business (B2B) Web site?
1) Omnichannel retailing
2) The long tail
3) A private company marketplace
4) Multichannel retailing.