Question 1: Ultimately, the amount of steel sold to General Motors depends on the consumers' demand for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following demand forms is most pertinent?
A. Derived demand
B. Inelastic demand
C. Geographic demand
D. Relational demand
Question 2: The 80-20 rule reflects the idea that:
A. 20% of the company's profits are generated by the top 80% of customers.
B. the top 20% of customers are highly satisfied and 80% of customers will recommend the company to a friend.
C. 20% of customers are unprofitable, and 80% make up a company's profits.
D. the top 20% of customers often generate 80% of the company's profits.
Question 3: __________ is based on the premise that marketers can no longer use "interruption marketing" via mass media campaigns.
A. Relationship marketing
B. Permission marketing
C. Database marketing
D. Internet marketing
Question 4: __________ portrays the "whole person" interacting with his or her environment.
A. Attitude
B. Personality
C. Lifestyle
D. Self-concept
Question 5: Which of the following is a stage in a straight rebuy situation?
A. Problem recognition
B. General need description
C. Product specification
D. Supplier search
Question 6: With the __________ heuristic, the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the minimum standard for all attributes.
A. conjunctive
B. lexicographic
C. elimination-by-aspects
D. primary
Question 7: On an online __________, prices change by the minute.
A. buying alliance
B. barter market
C. systems seller
D. spot market
Question 8: __________ refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices.
A. Cost accounting
B. Financial accounting
C. Behavioral accounting
D. Mental accounting
Question 9: Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called:
A. market partitioning.
B. brand association.
C. market valuation.
D. market estimation.
Question 10: At the top of Maslow's hierarchy of needs (shown as a pyramid in the textbook) are __________ needs.
A. esteem
B. self-actualization
C. social
D. safety
Question 11: __________ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering.
A. Total customer cost
B. Total customer benefit
C. Total benefits of ownership
D. Value proposition
Question 12: A(n) __________ group is one whose values or behavior an individual rejects.
A. aspirational
B. disassociative
C. membership
D. primary
Question 13: The __________ approach to consumer research asks customers to attach a monetary value to alternative levels of a given attribute. The value of a given configuration is determined by adding the average values of each of the given attributes.
A. benchmarking
B. compositional
C. importance rating
D. focus-group
Question 14: In reordering office supplies, the only stages that the buyer passes through are the product specification stage and the __________ stage.
A. problem recognition
B. general need description
C. order-routine specification
D. performance review
Question 15: __________ teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement
A. Demand theory
B. Learning theory
C. Economic theory
D. Psychological theory
Question 16: A company's __________ includes all the experiences the customer will have on the way to obtaining and using the offering.
A. value proposition
B. value delivery system
C. customer-value analysis
D. total customer benefit
Question 17: The __________ says people have a general tendency to attribute success to themselves and failure to external causes
A. availability heuristic
B. trait-role theory
C. awareness set
D. hedonic bias
Question 18: Brands that meet consumers' initial buying criteria are called the:
A. total set.
B. awareness set.
C. consideration set.
D. choice set.
Question 19: __________ is a key industrial marketing strategy in bidding to build large-scale industrial products such as dams, pipelines, etc.
A. Systems contracting
B. Systems buying
C. Systems selling
D. Solutions buying
Question 20: In the purchasing decision process, the major role of __________ is in selecting vendors and negotiating.
A. gatekeepers
B. buyers
C. initiators
D. approvers