1. Throughout the stages of its development, the study of consumer behavior borrowed heavily from various fields of knowledge that included all of the following except
A. sociology.
B. physiology.
C. economics.
D. psychology.
2. Which of the following is a correct statement about perceptual maps?
A. Perceptual maps break down a metropolitan market by zip codes and demographic characteristics..
B. Perceptual maps help marketers visually profile the differences between a number of brands that compete in the marketplace.
C. Perceptual maps help marketers divide consumers into different values and lifestyle categories.
D. Perceptual maps chart the location of major metropolitan markets.