1. Which of the following interpersonal channels uses sales reps to relay the message?
Advocacy channels
Expert channels
Word of mouth channels
TV advertising
2. Which of the following is NOT a practical guideline for an effective marketing message?
Encourage guests to act
Communicate in terms of selling points, not benefits
Think in terms of guest interests rather than providers
Follow up
3. Which is the last step in the guest purchasing model?
Awareness
Actual purchase
Desire to buy
Buyer’s remorse
4. Newspapers, radio, TV, magazines and billboards are all examples of:
Direct sales
Public relations
Mass communication
All of the above