1. Which of the following individuals is likely to be most successful at persuading the public to buy a certain brand of running shoes? Explain your reasoning. a. An experienced trainer b. An Olympic running champion c. A podiatrist d. A physician in general practice e. The surgeon general of the United States
2. What factors might compromise the endorsements of the various people listed in application 2? Which individual’s endorsement would you be most likely to trust? Explain.