1. Which of the following decision-making characteristics are most representative of the Planning stage of an entrepreneurial venture?
Very quick or very slow decisionmaking
Counterintuitive decisionmaking
Delegated decisionmaking
Speedy decisionmaking
2. Marketers often employ a combination of segmentation methods, using __________ to identify and target their customers, and __________ to design products and messages to appeal to them.
1. undifferentiated targeting; differentiated targeting
2. loyalty segmentation; demographics
3. loyalty segmentation; geodemographics
4. lifestyle segmentation; geographic segmentation
5. demographics and geography; lifestyle or benefit segmentation
3. The following data pertains to a decision: Three possible decision alternatives are there: Buy, Rent, or Lease. State of nature can high profits (H) or Low (L). The possble payoff are: Buy:- H= $80, L=$0; Rent:- H=$70, L= $30; Lease:- H= $30, L=$50.
The minimax regret strategy would be:
A. buy
B. lease
C. rent
D. high
E. low