1. The agreement between AT&T and Olivetti to sell each other's product in their home regions is an example of a(n) _____________.
finance alliance
comprehensive alliance
marketing alliance
production alliance
R&D alliance
2. If the firm's global strategy involves exploiting new technologies or business techniques that were developed in the home market, ______________ are often best able to graft those innovations to a host country setting.
host-country nationals
parent-country nationals
third-country nationals
fourth-country nationals
3. Which of the following companies will be least suited for an open account (credit) transaction by a United States exporter?
a subsidiary of Chevron oil company in Africa
Citivision PLC, Blockbuster's subsidiary in the United Kingdom
an independently-owned software company in Brazil
Canadian subsidiary of Chrysler corporation
Unilever PLC in the United Kingdom
4. Marketing managers for a firm that has adopted a cost leadership strategy will tend to _____________.
emphasize the quality of the firm's products
focus on showing how unique the firm's product is
use channels of distribution that are exclusive
sell to limited segments of the market
use marketing efforts that advertise the low price of products