Which of the following accurately depicts why business managers place such high importance on pricing and maintaining margins?
A. Pricing decisions cause top-level marketing executives more concern than any other strategic marketing decision areas because pricing is viewed as having a more direct link to the firm’s bottom line.
B. Pricing decisions cause top-level marketing executives very little concern compared to other strategic marketing decision areas because pricing is viewed as having a more direct link to the firm’s bottom line.
C. Pricing decisions cause top-level marketing executives very little concern compared to other strategic marketing decision areas because pricing has an indirect link to the firm’s bottom line.
D. Pricing decisions cause top-level marketing executives more concern than any other marketing decision areas because pricing is viewed as having a more indirect link to the firm’s bottom line.