Problem
Use the model of communication presented in this chap-ter to demonstrate the transmission of KFC's message to consumers.
1. Which of the emerging trends in marketing communications, especially those related to social media, might affect KFC?
2. What is the basic message KFC should transmit to customers and potential customers? Do the changes in individuals portraying Colonel Sanders help to send a clear and consistent theme to the public? Defend your answer.
3. Should KFC employ a standardization or adaptation approach to its GIMC program? Explain how you would utilize one strategy or the other if you were in charge of the marketing communications division of KFC.