Problem
Jack Carlson started the Sugar Daddy Chocolate Company five years ago and is now selling about $1 million annually. Carlson would like to expand sales, but the U.S. market is very competitive. He has a friend with a small business who is now making 20 percent of his sales overseas. He wonders if any chocolates are exported. To find out, he calls a friend of his who is a professor of international business at the university and tells him that he wants to find out if chocolate is being exported. He asks the professor to research the following questions:
a) Which of these are growing markets?
b) Carlson's export competition would probably come from which countries?