Discussion Post: Carmex Video Case
• Which of the four approaches to setting a price does Carmex use for its products? Should one approach be used exclusively?
• Why do many Carmex product prices end in 9? What type of pricing is this called? What should happen to demand when this approach is used?
• Should cost be a factor in Carmex's prices? What do you think is a reasonable markup for Carmex and for its retailers?
• Conduct an online search of lip balm products and compare the price of a Carmex product with three similar products from competitors. How do you think the competitors are setting their prices?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.