Which method or promotion is best suited to the goal


Question: GreenWurld is a multinational firm committed to a transition to renewable energy sources as demanded by its place within the global community. The firm is headquartered in Europe but has major operations in Nigeria, a country that supplies oil to other parts of the world. Following an oil spill off the coast of South Africa, the company's host country has been heavily featured in news reports, and the negative publicity is beginning to have an impact on sales. GreenWurld wants to engage with customers and knows the company must adjust its international promotion mix in a way that makes the firm better prepared to immediately respond to world events such as this one. Which method or promotion is best suited to this goal? Vertical publications Radio Television Digital marketing

 

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Other Subject: Which method or promotion is best suited to the goal
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