Scenario 1: You are conducting an A/B test to weigh the performance of two different click-to-chat button graphics. (Click-to-chat buttons are the buttons visitors click to make a chat window appear so that they can chat with a live agent.) It's been 30 days since you lauched this test and you now want to conclude the test. Based on the numbers displayed here, answer the following questions:
1) Which meaningful ratios can you calculate based on the data provided?
2) Is there sufficient data to determine which is the better performing graphic? If yes, which is the best performing graphic.
3) What are all the insights one could decipher from these numbers? Be specific and list as many insights as you can think of.