Homework: Choosing Distribution Channels and Strategies
Overview:
For this homework, you will create a written deliverable which describes your recommendation for marketing channels and strategies for distribution of a new product.
Instructions:
o Visit and explore the kickstarter website to select a new product idea.
o If you were in charge of introducing this new product to market, which marketing channel(s) would you choose to utilize? Explain.
o When it comes to your distribution strategy, would you use intensive, selective, or exclusive distribution? Explain.
o Finally, when it comes to utilizing marketing communications, would you utilize a push strategy or a pull strategy? Explain.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.