Questions:
1- What is the second stage of the consumer buying process?
2- Which of the following marketing strategies does not concentrate on recognizing differences in customers' needs in the organization?
3- Which of the following do marketers use to give consumers a special reason for them to purchase a product or service?
4- Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment?
5- When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today's competitive market environment?
6- Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?
7- Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and
8- How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics?
9- Which of the following do brand mantras attempt to define?
10- Which other factor does an organization's marketing strategy focus on: segmentation, targeting, and
11- What other dimension helps market segments be measurable, substantial, accessible, and differentiable?
12- Which term describes the diverse needs of many ethnic market segments?
13- Which market is known as the invisible market segment?
14- Which other dimension is the VALS classification system based on besides consumer motivation?
15- When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?
16- Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?
17- In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of?
18- Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables?
19- Which group is experiencing the fastest population growth today?
20- Which of the following would consumers associate closely with a brand?
21- Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?