Discussion: Strategic Market Segmentation
• Take a position whether targeting children (or some groups of children) for confectionary, fast food, and music items damages brand and corporate reputations in the U.S. Assess how companies / organizations that target children overcome these challenges.
• Choose a product for a male shopper in which you have some familiarity. Justify which male shopper stereotype or segment should be targeted. Explain your rationale.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.