Which location is indicated by the preference matrix


John and Jane Darling are newlyweds trying to decide among several available rentals. Alternatives were scored on a scale of 1 to 5 (5 = best) against weighted perfor- mance criteria, as shown in Table 11.6. The criteria included rent, proximity to work and recreational oppor- tunities, security, and other neighborhood characteristics associated with the couple's values and lifestyle. Alterna- tive A is an apartment, B is a bungalow, C is a condo, and D is a downstairs apartment in Jane's parents' home. Which location is indicated by the preference matrix? "

 

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