Question: Which of the following is true of brand extension? Group of answer choices It enables new products to profit from the recognition that a brand already enjoys. It must only be implemented when the firm is willing to risk cannibalization of existing products. It is a strategy in which product of two or more brands are merged into a new brand. It is not a recommended strategy for companies that possess high brand equity. It is a process in which a firm develops new products within the same product category.