Question:
Which of the following is NOT true about user-led innovation? a. Users can contribute to all phases of the innovation process, acting as sources, designers, developers, testers and even the main beneficiaries of innovation. b. Crowdsourcing is where an organization makes an open call to a large network to provide some voluntary input or perform some function. c. User-led innovation is a marketing technique which involves asking potential users whether they will adopt an innovation. d. iPhone did not emerge as a result of user-led innovation.