1. Which is NOT one of Moore's suggested criteria for selecting first target market segments or applications?
A. is there a compelling reason to buy?
B. Is customer well-funded and accessible In this segment?
C. Is this a large market segment?
D. Can we provide a whole product for this segment?
2. Christensen's technique for managing the development and commercialization of new technologies and capabilities in unknowable environments is called:
A. Discovery-Driven Planning.
B. Un-Framing
C. Stakeholder Analysis
D. Following the S-Curve