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Which is more valuable to a company

Discussion Post: Principles of Marketing

• Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why?

• What is customer relationship management (CRM)? How is it related to big data and artificial intelligence? Provide an example of a company using artificial intelligence.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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