Which is more important in achieving competitive advantage


Problem:

As a part of the strategic planning process, our firm will have to examine external factors with the EFE Matrix and internal factors with the IFE Matrix. If we only do one of these analyses, it seems like it would cut the process in half.

Required:

Which of these are more important to us in achieving and sustaining competitive advantage in the marketplace?

Explain the solution in detail.

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Operation Management: Which is more important in achieving competitive advantage
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